When all else fails, grab a cold one and knock it back, even when you're on a budget. Sales of what the brewing industry calls "popular-priced beer," including Milwaukee's Best, Natural Light, and Pabst Blue Ribbon, have helped brewing companies weather the downturn.
The shipwrecked cargo of champagne and beer is believed to date from between 1800 and 1830.
First there was the discovery of dozens of bottles of 200-year-old champagne, but now salvage divers have recovered what they believe to be the world's oldest beer, taking advertisers' notion of 'drinkability' to another level.
Though the effort to lift the reserve of champagne had just ended, researchers uncovered a small collection of bottled beer on Wednesday from the same shipwreck south of the autonomous Aland Islands in the Baltic Sea.
"At the moment, we believe that these are by far the world's oldest bottles of beer," Rainer Juslin, permanent secretary of the island's ministry of education, science and culture, told CNN on Friday via telephone from Mariehamn, the capital of the Aland Islands.